on page optimization-katrina payne

On-Page optimization checklist – What are the best practices?

  • SEO
  • August 19, 2020

Are you looking to discover information about On-page SEO? Want to know what are some of the best practices for On-Page search engine optimization? Well, to survive in the modern-day internet industry, you need to work on the SEO of your site. Else, it will get lost into the sea of websites, and your target audience or potential customers will not be able to find it. There are two aspects of SEO, on-page, and off-page. 

Here, we will be discussing on-page SEO by providing you insights into on-page optimization checklist and best practices.

Create a title tag

Start by creating a good title tag. It is present in the section of your HTML between the tags < TITLE > … < / TITLE > and gives the search engine bots an initial clue about what is given on a web page. Therefore, paying attention to it should be your utmost priority. It is what most search engines display as a clickable link, and it is what you’ll find in your browser window.

You should not overlook the title tag and analyze your website for any duplicate, missing, or poorly written tags. These can hurt your SEO results.

Keep in mind as to date of this article , ensure that title tag is under 60 characters.

Craft your meta description

A meta description is one of the essential elements of On-Page SEO. Since the beginning of SEO and its concepts, meta description has been under the limelight. It, along with title tags, gives search engine crawlers an indication about what is given on a particular page. Therefore, one can see it as a summary of what your page carries.

While you may hear that Google maintains a clear stance about meta descriptions, saying that it does not help with the rankings, there is sufficient evidence to believe the improving meta can help you to a great extent. Writing a good meta description will assist you with click-through rate, giving a good perception about what your website offers and the quality of the result/content.

Keep in mind as to the date of this article, ensure that meta description is under 160 characters.

Capture them with your headlines

A headline is where you need to grab the attention of your visitors. Having a good blog section or getting some blog posts may seem fairly basic. However, the importance of it can never be neglected. 

A headline is what can make a great difference between getting an impression and receiving a click. If it is persuasive and captures the attention of users, they are likely to click on it. 

However, if it appears too basic or simply tasteless, they may proceed to any other result.

Thus, you must always try to find a spark with a good headline and lure readers to your website.

Constructing HTML header tags

Header tags are a list of tags in HTML, H1 to H6, used to display headings and subheadings. Most of people write a blog post and structure it with headings and subheadings. However, when listing it on the website, they do not distribute the heading tags appropriately. Ultimately, the content appears as a plain text i.e., paragraphs to search engine crawlers.

Therefore, use the right heading tags to make your content is readable for readers. Using the right keywords in your headings will go a long way in improving your search engine rankings.

Cannibalization of keyword

One of the biggest mistakes that most of individuals commit is keyword cannibalization. There is a myth that the more your pages target a keyword, the better you will rank for it. Such thoughts may make you create five to ten or even more pages with content that targets a single keyword. You may not understand that by doing such a thing, you are making your webpages compete with each other, which can destroy your website’s SEO.

Care about SEO content

There is another common misconception that SEO content is flooded with keywords, not making any sense, and is only aimed at search engines. In truth, SEO content refers to the content that gives your readers value while placing keywords smartly and naturally to provide the right indications for search engine crawlers. So, always aim for SEO writing, but do remember that a content that does not give value to your readers value is pointless.

Caution about images

Image optimization is another key factor when we talk about on-page SEO. Most of the people pick a random image and embed it in their content, not caring about the title and tags. With any image, you have to pay attention to a few different things. First of all, the size should be minimal, whereas the quality must be good. Bigger images will slow down your pages.

Then, it would be best if you considered writing a good image title and alt tag. Try to use your keywords here and make sure that you don’t forget to describe the actual image.

Final words

So, this is our on-page optimization checklist – best practices of on-page SEO. Always pay attention to writing good content and craft the tags and titles smartly if you are looking to rank higher. Don’t forget to give value to your visitors as you optimize your page for search results.